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LOCAL MARKET ECONOMICS BRAND ANALYSIS IN THE MARKET

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04 Pages : 36-46

http://dx.doi.org/10.31703/ger.2016(I-I).04      10.31703/ger.2016(I-I).04      Published : Dec 2016

Local Market Economics: Brand Analysis in the Market

Abstract

    The purpose of the study was to provide an overview of the present situation of the Colgate toothpaste brand in comparison with other brands on the market such as Forhans, Macleans, and others. The trust for the brand in the market provides an opportunity to examine different theoretical and practical propositions. In this research Customers segmental differences in the use of intrinsic and extrinsic product cues (physical quality, design, brand name, and price) on consumers evaluations and purchase intentions for an apparel product in Karachi market are investigated. Our findings revealed that design, brand, taste, flavor, performance, promotion were product attributes that impact product evaluations and marketing position. However, design, brand name, and performance were the main factors in attracting the customers.

    Economic Growth, Life Expectancy, Infant Mortality

    (1) Syed Raza Abbas
    Independent Research Fellow, Islamabad.
    (2) Muhammad Zia-ur Rehman
    Assistant Professor,National Defence University, Islamabad, Pakistan.
    (3) Salma Khan
    Office Assistant, Bacha Khan University, Charssada, KP, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Abbas, Syed Raza, Muhammad Zia-ur Rehman, and Salma Khan. 2016. "Local Market Economics: Brand Analysis in the Market." Global Economics Review, I (I): 36-46 doi: 10.31703/ger.2016(I-I).04

HARVARD

    HARVARD : ABBAS, S. R., REHMAN, M. Z. & KHAN, S. 2016. Local Market Economics: Brand Analysis in the Market. Global Economics Review, I, 36-46.

MHRA

    MHRA : Abbas, Syed Raza, Muhammad Zia-ur Rehman, and Salma Khan. 2016. "Local Market Economics: Brand Analysis in the Market." Global Economics Review, I: 36-46

MLA

    MLA : Abbas, Syed Raza, Muhammad Zia-ur Rehman, and Salma Khan. "Local Market Economics: Brand Analysis in the Market." Global Economics Review, I.I (2016): 36-46 Print.

OXFORD

    OXFORD : Abbas, Syed Raza, Rehman, Muhammad Zia-ur, and Khan, Salma (2016), "Local Market Economics: Brand Analysis in the Market", Global Economics Review, I (I), 36-46

TURABIAN

    TURABIAN : Abbas, Syed Raza, Muhammad Zia-ur Rehman, and Salma Khan. "Local Market Economics: Brand Analysis in the Market." Global Economics Review I, no. I (2016): 36-46. https://doi.org/10.31703/ger.2016(I-I).04